Practically Perfect
Practically Perfect is a new non-proft consumer brand that creates markets for grade 2 produce, offsetting lost revenue for local farmers. We helped launch the brand with a new identity design, packaging, signage, POPs and other collateral materials.
Logo
![Practically Perfect brand logo in stamp style in green centered on a white background](https://cdn.prod.website-files.com/5bfeb3c30a26acdebc9378cb/5ebf6ab7ce123cdca172ecfe_828design_Practically-Perfect_Logo.webp)
Companion Characters
![Practically Perfect brand rack card and cartoon character pepper and tomato holding hands and dancing](https://cdn.prod.website-files.com/5bfeb3c30a26acdebc9378cb/5ebf6ac50eff836b69113603_828design_Practically-Perfect_Companion-Characters_Marks.webp)
In-store Signs
![Practically Perfect brand signs for buy three get one free offer](https://cdn.prod.website-files.com/5bfeb3c30a26acdebc9378cb/5ebf6b3f180a4a5aa76d86e8_828design_Practically-Perfect_Buy-three-get-one-free_Sign.webp)
![Practically Perfect brand in-store signs identifying locally grown vegetables](https://cdn.prod.website-files.com/5bfeb3c30a26acdebc9378cb/5ebf6cf76875ca231ddeb552_828design_Practically-Perfect_Locally-Grown_Sign2.webp)
![Practically Perfect brand signs for pricing shown above produce section](https://cdn.prod.website-files.com/5bfeb3c30a26acdebc9378cb/5ebf6b3fce123c128c72ed3f_828design_Practically-Perfect_Locally-Grown_Shelf-price-cards.webp)
Packaging Labels
![Practically Perfect brand sticker on yellow squash](https://cdn.prod.website-files.com/5bfeb3c30a26acdebc9378cb/5ebf6b3f30831e5fa89f72a4_828design_Practically-Perfect_Label_Squash.webp)
![Practically Perfect brand labels for packages of vegetables](https://cdn.prod.website-files.com/5bfeb3c30a26acdebc9378cb/5ebf6b3f48d573f66d144793_828design_Practically-Perfect_Buy-three-get-one-free_Label.jpg)
Brochure
![Practically Perfect brand new farmer brochure on a gray background](https://cdn.prod.website-files.com/5bfeb3c30a26acdebc9378cb/5ec2a9e4898c214ede840238_828design_Practically-Perfect_New-Farmer-Brochure.webp)
Branding Toolkit
![Practically Perfect brand guidelines pages showing how to properly use the logo](https://cdn.prod.website-files.com/5bfeb3c30a26acdebc9378cb/5ec2aa0c5272cd4fb3f622f3_828design_Practically-Perfect_Brand-Tool-kit1.webp)
![Practically Perfect brand guidelines pages showing their color palette and pepper and tomato characters and product labels](https://cdn.prod.website-files.com/5bfeb3c30a26acdebc9378cb/5ec2aa0ab57cd1256589e384_828design_Practically-Perfect_Brand-Tool-kit2.webp)
![Practically Perfect brand guidelines pages showing a variety of in-store signs](https://cdn.prod.website-files.com/5bfeb3c30a26acdebc9378cb/5ec2aa0b81de960684864914_828design_Practically-Perfect_Brand-Tool-kit3.webp)
Merchandising
![Practically Perfect brand stamp logo centered on a green hat and white circular sticker](https://cdn.prod.website-files.com/5bfeb3c30a26acdebc9378cb/5ec2aa778caa314677eac2a2_828design_Practically-Perfect_Merchandising_hat.webp)
![Practically Perfect brand stamp logo centered on a green and gray shirts](https://cdn.prod.website-files.com/5bfeb3c30a26acdebc9378cb/5ec2aa77e3f439ac0069c47d_828design_Practically-Perfect_Merchandising_Shirts.webp)