Asheville Art Museum

The Museum is committed to being a vital force and providing lifelong opportunities for education and enrichment through the visual arts. 828 created a full brand redesign including logo and identity design, signs, website design, print design and branded gifts.

Identity

Asheville Art Museum logo in gray and white, centered on a gold background.Asheville Art Museum stationery set that includes letterhead, business card, envelope, and notecard and notecard envelope. Design on white paper with logo and perforated pattern.

Website

2020 Macbook pro laptop in silver.

Exterior Signs Photography Courtesy of AAM / David Huff

Asheville Art Museum exterior with clear blue evening sky and signs illuminated.Asheville Art Museum exterior with purple and blue evening sky and signs illuminated.Asheville Art Museum exterior with clear blue morning sky and banner flag signs and entry sign

Interior Signs

Asheville Art Museum interior staircase mezzanine with people walking in open spaces viewing art. Directional sign in distanceAsheville Art Museum interior staircase top view with people walking in open spaces viewing art. Directional sign in distanceAsheville Art Museum interior staircase bottom view with people walking in open spaces viewing art. Directional sign in distanceAsheville Art Museum interior Perspective Cafe with people eating at tables and signage in backgroundAsheville Art Museum interior entry way area with information desk and store and people walking in open spaces viewing art. Location signs visible in foreground.Asheville Art Museum interior with people walking in open space viewing artworks. Directional sign in distance.

Sign Icon Set

Asheville Art Museum directional sign mockup with gray surface and gold type and icons. Icon set shown for directional signs.

Membership Brochure

Tightly cropped view of New Membership brochure for the Asheville Art Museum shows close-up of vertical logo and perf pattern on gold background.Detail cropped view of New Membership brochure for the Asheville Art Museum shows visitors viewing artworks and lists benefits of becoming a member. New Membership brochure for the Asheville Art Museum shows visitors viewing artworks and lists benefits of becoming a member.

Opening INvitation

Opening invitation set for the Asheville Art Museum includes invite, envelope, reply card and reply envelope. Two-color design with gray background and gold and white type.

Museum Map

Asheville Art Museum map brochures fanned out against a gray background. Open brochure shows map for each of four levels of the museum.Asheville Art Museum map brochure detail shot. Open brochure shows close-up of map and area directional reference.

Rackcard

Rack card for Asheville Art Museum with tightly cropped image of the building oculus against a deep blue sky. Images of patrons at the museum.

Coffee Mugs

White ceramic coffee cup with rubber lid and coffee mug show with Asheville Art Museum logo centered on a perforated background pattern.Asheville Art Museum coffee mug with white and yellow logo against a gray glaze

Shirts

Male and female models wearing Asheville Art Museum shirts in gray and white, featuring the AAM logo centered in a vertical strip of a perforated pattern.

Buttons

Mockup rendering of Asheville Art Museum buttons with stacked logo centered. One button is white and one button is black.

Retail Bags

Asheville Art Museum retail bag mockups. Horizontal and vertical bags with gold and gray side panels. Logo centered and vertically oriented on a perforated pattern background.

Umbrellas

Side view mockup of a gold umbrella with perforated pattern and Asheville Art Museum logo Top view mockup of a gold umbrella with perforated pattern and Asheville Art Museum logo