Studio

The Things We Do

Our Design Process
Who We Are

Tom Petruccelli
Steeped in every aspect of design since he first walked into his uncle’s print shop as a teenager, Tom has worked presses, stripped plates, and his hands have known plenty of ink stains. Yes, new techniques are constantly emerging. But the foundation of effective design remains unchanged: clarity of vision, creativity, and superb client relations. As 828’s co-founder, Tom is there from the genesis of every project, nurturing a client’s vision from concept to reality. He still likes to get his hands dirty, though. Digging in the Carolina clay with his two sons, Tom marvels how a speck of a seed contains everything needed to burst forth into a towering sunflower. Great ideas and great design are also a ground-up endeavor: they start small, take root and flourish in the right hands.

Chris Hunter
Chris admires the power of unifying design, the kind that can reflect the varied and unique aspects of a product or business, while remaining clean, simple and stylish. From the psychedelic album covers of the 1960s that entranced him as a child, to the 1/75 Ranger Memorial he contributed to while at the Savannah College of Art and Design, Chris thrives on pulling together diverse elements into single logo, brand, or identity. A lover of the outdoors, Chris lived on a river in West Virginia for many years, and has long been drawn to water’s flow and energy. We like to think these two qualities infuse his work, as his ideas flow into images, his concepts into winning creations.
Asheville Life
