New Asheville Art Museum Visual Identity
While the Asheville Art Museum has been working on its new building renovation and expansion, 828:design has been hard at work creating the new visual identity. The new visual language reinvigorates the Museum’s brand position and reinforces its commitment as the leading art institution in the region. Learn more about the new brand story here. The new website just launched with the development help of Status Forward. Look for more to come!
Journey the World, a new furniture collection by Hickory White, launched at Fall High Point Market. 828:design created the journal-inspired booklet sales aid to communicate the eclectic collection inspired by the spirit of travel. Hand-drawn travel sketches were created by India Miller Designs.
828 put the E in Love
Notice anything different at 68 Haywood St. in downtown Asheville? The Asheville Design Salon created a 156 sq. ft. mural to help liven up the place. Each letter of “Love Asheville” was created by a Salon member, and our letter is the first “E”. Big thanks to Jenny Fares and several Asheville City committees to help pull this off.
As part of rebranding Perfect Descent Climbing Systems, 828:design created product graphics for their line of Auto Belays. These superior devices are the official auto belay of the International Federation of Sport Climbing and hand-built in the USA. The rebrand also consisted of logo refinement, color palettes, website redesign, ads, t-shirts, hats, stickers and other swag.
Deltec Homes, Remodeled
828:design recently worked with high-performance and net-zero energy builder Deltec Homes to revitalize their identity and to launch a new print publication. The new identity is simple, modern, and reflects the nature of Deltec’s round home design niche, while also hearkening back to the origins of the company – a roof truss production line known as Delta Technology. The magazine “180°” is an informative piece that highlights many aspects of the company including: a history of the company, current news, featured Deltec owners, sustainable practices, building technologies, and more. The magazine allowed 828 to expand the visual language of the brand through the use of a secondary color palette, new accompanying typefaces, photo treatments, and unique page layouts… styling that can be woven into marketing pieces moving forward.
Asheville Art Museum
828:design had the pleasure of touring the Asheville Art Museum with Executive Director Pam Myers, Communication Manager Jen Swanson and Campaign Manager Rebecca Lynch. The $24 million construction project includes a range of changes to help preserve, renovate and expand the existing space at 2 South Pack Square. We are super excited to be working on the rebranding component of the project, which includes new identity, website, and many ancillary pieces to help launch a new era of the museum.
Gwynn Valley is a summer camp for boys and girls, founded in 1935 and situated near Brevard, North Carolina. The camp is based on the values of simplicity, acceptance, a non-competitive program, and an appreciation of the natural world. They were in need of a new website that included improved information architecture, mobile responsive layouts, expanded visual branding, and unique content management tools. Special thanks to Andrew Kinnear for his WordPress integration wizardry.
Healthcare. Apps. Design.
Access to valuable healthcare information is critical to closing the gap between treatments and costs. We worked closely with Blue Nine Systems to help create Neptune, a robust healthcare informatics application designed for anesthesiology teams. Countless user-path scenarios and UI versions were considered/designed/developed and tested with teams, to meet the demanding needs of the operating room. The app allows for case coordination, pre-op checks, patient monitoring during surgery, and post-op reporting. The application is currently in the field helping a growing number of hospitals streamline their anesthesiology processes.
Mercy Urgent Care Emerges
Mercy Urgent Care (formerly Sisters of Mercy Urgent Care) has served WNC for over 100 years. This custom website design aims to expand the provider’s new branding efforts and simplify online tasks for their patients. New online check-in, bill pay integration, and site-wide information restructuring offers an overall better user experience. We partnered with Elly Wells Marketing, Bednar Multimedia and Lynne Harty Photography to bring this new site to life.
This Town Works
The town of Canton, NC isn’t afraid to embrace its hardworking, manufacturing past and present. And they weren’t afraid to create a website that reflects their strong work ethic. We were excited to help them realize this bold vision with a site that breaks the mold of the typical municipal website. Thanks to Status Forward for their WordPress development on this one!