News Archive

Stroll down our design memory lane. We didn't want to through away these older posts so the collection of of staff updates, project announcements and more can be seen below.
Toyota Tacoma truck with graphics parked in the North Carolina woods
October 24, 2022

Raising The Bar

NSO (North State Overland) is an off-road adventure brand that designs, engineers, and produces modular rack systems for Toyota trucks. They were interested in applying a full vehicle wrap to one of their trucks, creating mobile signage that can be displayed at trade shows, on the streets, or even out in the wilderness. We were happy to expand on their existing branding with the introduction of a harmonious color palette, identity application style, and illustration featuring Mount Pisgah.

Civil Design Concepts trade show booth website coaster and brochure
September 28, 2022

We Are Asheville NC

Civil Design Concepts of Asheville needed branded materials for their recruitment booth at various college job fairs. 828:design worked to create these background banners, a table wrap, a recruitment web page, a brochure, and give-away coasters. To learn more, visit CDC's careers page.

Website homepage design for law firm that has light blue triangles
March 7, 2022

Smart Legal in WNC

McGuire, Wood & Bissette is one of the oldest law firms in Asheville. 828:design redesigned the firm's visual identity in 2015 and continues to fulfill their design needs through a number of marketing channels. This new site design works to simplify the user's experience and promotes the firm's forward-thinking commitment to innovation, creativity and service. Check out the new design at

February 2, 2022

Navigating Wealth

Black Balsam Wealth Advisors helps map a path for families and businesses to create, preserve, and transfer their wealth. They are partners with Northwestern Mutual, a 160 year old national brand with strict co-branding guidelines that need to be met and approved for use. Our solution adopts familiar navigation imagery to connect the name Black Balsam (a local hiking mecca) and the financial navigation services they offer to their clients.

Annual Report cover with heavy equipment at groundbreaking site. Two report spreads and an e-blast invitation.
October 5, 2021

The New Frontier

The Partnership (Henderson County Partnership for Economic Development) held its first Annual Event since 2019 on September 30th, at Jeter Mountain Farm. What a great event! We worked with the organization to help realize their theme of The New Frontier, which highlights the group's historic efforts to help grow Henderson County's various manufacturing sectors. Our services included the design of their annual report, report envelope, event invitation eblast, and event banner. On to 2022/23!

quilt pattern logo with mountains and yellow sun
May 24, 2021

History In the Making

It has been a pleasure working with the Dry Ridge Historical Museum as they prepare to reopen in a new building at Lake Louise Park in Weaverville this summer. Many facts were learned about Weaverville, Reems Creek, and Flat Creek townships during our deep dive research for the new identity. The selected design incorporates the Dry Ridge, Lake Louise, and the sun into a quilt-pattern-inspired mark.

Webpage mockup with pink patterned wall and white chair and desk
March 2, 2021

Your Home Your Office

Your Home Your Office is a website that features products from seven different Sherrill Furniture companies. 828:design worked with Sherrill to create a space that gathers home office products from their different brands. As the workforce adjusts to Covid-19, Sherrill facilitates the search for heirloom home office pieces, while increasing awareness of the entire parent company's offerings. Site database development by Integritive. To see more of our website work, visit our Websites page.

Printed brochures positioned on white table
October 30, 2020

Awards for Asheville Art Museum

Southeastern Museums Conference awarded our Asheville Art Museum work in two categories. Gold in their Campaigns category for our Grand Opening print pieces, and Silver in their Brochures and Rack Cards category, for a variety of pieces. Check out our AAM brand page to see more of the identity and brand work we've done for the Museum.

828:design logo graphic floating in water with purple and orange gradient background.
October 23, 2020

Staying Afloat

Chalk another one up for 2020! We're NOT excited to announce that our office was recently flooded due to a sprinkler incident. We're working hard… remotely :) while our floors and walls are being repaired. Please know that we're here for you and we can be reached by phone, email, or through our contact form. We can't wait to see clients in-person again soon, with a shiny new stained concrete floor!

Image of graphic designer Tom Petruccelli in natural lighting
October 13, 2020

On the Board

Tom Petruccelli has been elected Education Co-Chair for AIGA Asheville. AIGA is the largest community of design advocates, bringing together practitioners, enthusiasts, and patrons to amplify the voice of design and create the vision for a collective future. Tom is excited to help bridge the gap between students, educators and professionals in the Asheville area.

ArtSpace Charter School logo grid on multi-colored backgrounds
August 27, 2020

Spark of Inspiration

It was a pleasure to work on a new identity system for ArtSpace Charter School. It's fulfilling to work with a fun, creative group of people who are open to exploring and molding unique design solutions. The goal for this project was a combination of representing the sparks of inspiration in learning, and embodying the playful spirit of the students and staff that make up the school. We're excited to see how the school continues to grow, and how the new identity fits into their story.

Muddy Sneakers program newsletter positioned on a green background
August 6, 2020

Fun in the Mud

Really excited about the relationship we started with Muddy Sneakers last year to revamp their Pathways newsletter and appeal mailer design. These important pieces keep schools and stakeholders up to date on their goals and accomplishments. So happy to support their mission of experiential outdoor science education for North Carolina 5th Graders.

Animal Hospital at Reems Creek logo and website on a black background
May 13, 2020

Happy & Healthy Pets

The Animal Hospital at Reems Creek has been serving the Asheville area since 2003. They recently reached out to us for a new logo and identity system, website, and exterior sign. The hospital is a good example of a client who had a clear vision of their identity but needed a creative partner to make that vision realized. The solution is an organized arrangement of elements to clearly define their name and type of pets they treat.

Yellow triangle logo on a gray background
November 12, 2019

Make A Mark 2019

828:design recently participated in Asheville’s 2019 Make A Mark “Make-a-Thon” event. The Make-a-thon is a 12-hour design and development marathon benefitting local humanitarian causes. We worked with Jewish Family Services of WNC to redesign their website and bring awareness to the region that the organization offers support to people of all faiths. The new website will launch sometime in December. The team consisted of Chris Hunter from 828:design, Jennifer Drum from Pixel Princes Design, Mike Conrad from ENXO, and Leah Shapiro from JB Media Group.

Website design for marketing firm with mountain image
October 18, 2019

Commitment to Clear Communication

828:design recently launched a new website for friends at Elly Wells Marketing + Project Management. Their focus is on the environment, arts, healthcare, nonprofits, and family-held businesses. We have partnered with Elly on a number of Asheville clients including Mercy Urgent Care, Roberts & Stevens, Joel Adams and The Hands of Sean Perry. WordPress backend development courtesy of Bednar Multimedia.

Office interior with sofa, chairs, table and desk
July 16, 2019

Moved In and Unpacking

On July 1st, we officially relocated to a great new spot at 60 North Market Street in downtown Asheville. We're on street level in suite C300 located between the back side of Thomas Wolfe Memorial/Museum and Mojo Co-working (if you know where those are). Stop by and see us sometime!

Catalog design with Bob Moog working on a synthesizer
May 21, 2019

Igniting Creativity with Moog

828:design teamed up with Michelle Moog-Koussa, Executive Director of the Bob Moog Foundation, to create this brochure that highlights the foundation’s creativity and critical thinking mission. They provide hands-on, immersive opportunities for children and adults to explore and engage with the science of sound through Dr. Bob’s SoundSchool and the newly realized Moogseum, opening this Thursday, May 23rd.

Furniture website design with room and sofa, chairs, and table
April 3, 2019

Custom Site for Custom Furniture

We’ve launched a new website for Sherrill Furniture, just in time for the 2019 Spring Furniture Market in High Point, North Carolina. The site has multiple custom page layouts and functions to help viewers build their perfect custom furniture pieces. It also tells the hand-crafted Made in USA story of Sherrill and showcases their unique construction process.

Poster and tickets with colorful background and silhouette of dancer
March 25, 2019

What’s {Re}Happening?

828:design is proud to be a sponsor of the 9th Annual ReHappening, hosted by the Black Mountain College Museum and Arts Center. The event is inspired by “Happenings” that originated at the college nearly 65 years ago. 828 donated design services for the event, in the form of promotional posters, ads, tickets and the event program. Check out the unique event this Saturday, March 30th.

Furniture website with sofa, table, chair and detail of drawer handle
March 12, 2019

Website Revamp

Lexington Home Brands is a global leader in the design, sourcing, manufacturing and lifestyle marketing of upscale home furnishings. 828:design led their site redesign project which included brand refinements and a site architecture strategy that emphasizes their six unique indoor and outdoor furniture brands. We partnered with E Dreamz who wove our design and front-end development work with Lexington’s extensive product database.

Gray and white logo on a yellow background and website with blue sky and modern architectural building
February 20, 2019

New Asheville Art Museum Visual Identity

While the Asheville Art Museum has been working on its new building renovation and expansion, 828:design has been hard at work creating the new visual identity. The new visual language reinvigorates the Museum’s brand position and reinforces its commitment as the leading art institution in the region. Learn more about the new brand story here. The new website just launched with the development help of Status Forward. Look for more to come!

Advertising brochure with architectural elements
February 5, 2019

Journey Journal

Journey the World, a new furniture collection by Hickory White, launched at Fall High Point Market. 828:design created the journal-inspired booklet sales aid to communicate the eclectic collection inspired by the spirit of travel. Hand-drawn travel sketches were created by India Miller Designs.

Community sign on a brick wall
October 2, 2018

828 put the E in Love

Notice anything different at 68 Haywood St. in downtown Asheville?  The Asheville Design Salon created a 156 sq. ft. mural to help liven up the place. Each letter of “Love Asheville” was created by a Salon member, and our letter is the first “E”.  Big thanks to Jenny Fares and several Asheville City committees to help pull this off.

Advertisement with person rock climbing
August 22, 2018

Defying Gravity

As part of rebranding Perfect Descent Climbing Systems, 828:design created product graphics for their line of Auto Belays. These superior devices are the official auto belay of the International Federation of Sport Climbing and hand-built in the USA. The rebrand also consisted of logo refinement, color palettes, website redesign, ads, t-shirts, hats, stickers and other swag.

Logo design in white against blue background and magazine cover with people relaxing on a deck
July 6, 2018

Deltec Homes, Remodeled

828:design recently worked with high-performance and net-zero energy builder Deltec Homes to revitalize their identity and to launch a new print publication. The new identity is simple, modern, and reflects the nature of Deltec’s round home design niche, while also hearkening back to the origins of the company – a roof truss production line known as Delta Technology. The magazine “180°” is an informative piece that highlights many aspects of the company including: a history of the company, current news, featured Deltec owners, sustainable practices, building technologies, and more. The magazine allowed 828 to expand the visual language of the brand through the use of a secondary color palette, new accompanying typefaces, photo treatments, and unique page layouts… styling that can be woven into marketing pieces moving forward.

Roof top image with woman and high visibility vest and hardhat
May 21, 2018

Asheville Art Museum

828:design had the pleasure of touring the Asheville Art Museum with Executive Director Pam Myers, Communication Manager Jen Swanson and Campaign Manager Rebecca Lynch. The $24 million construction project includes a range of changes to help preserve, renovate and expand the existing space at 2 South Pack Square. We are super excited to be working on the rebranding component of the project, which includes new identity, website, and many ancillary pieces to help launch a new era of the museum.

Kid camp website with child's hand and inch worm
March 28, 2018

Simple Joys

Gwynn Valley is a summer camp for boys and girls, founded in 1935 and situated near Brevard, North Carolina. The camp is based on the values of simplicity, acceptance, a non-competitive program, and an appreciation of the natural world. They were in need of a new website that included improved information architecture, mobile responsive layouts, expanded visual branding, and unique content management tools. Special thanks to Andrew Kinnear for his WordPress integration wizardry.

Application design mockup shown on a tablet
March 23, 2018

Healthcare. Apps. Design.

Access to valuable healthcare information is critical to closing the gap between treatments and costs. We worked closely with Blue Nine Systems to help create Neptune, a robust healthcare informatics application designed for anesthesiology teams. Countless user-path scenarios and UI versions were considered/designed/developed and tested with teams, to meet the demanding needs of the operating room. The app allows for case coordination, pre-op checks, patient monitoring during surgery, and post-op reporting. The application is currently in the field helping a growing number of hospitals streamline their anesthesiology processes.

Healthcare facility website with image of woman and child at a fountain
January 30, 2018

Mercy Urgent Care Emerges

Mercy Urgent Care (formerly Sisters of Mercy Urgent Care) has served WNC for over 100 years. This custom website design aims to expand the provider’s new branding efforts and simplify online tasks for their patients. New online check-in, bill pay integration, and site-wide information restructuring offers an overall better user experience. We partnered with Elly Wells Marketing, Bednar Multimedia and Lynne Harty Photography to bring this new site to life.

City website with factory image at night
December 6, 2017

This Town Works

The town of Canton, NC isn’t afraid to embrace its hardworking, manufacturing past and present. And they weren’t afraid to create a website that reflects their strong work ethic. We were excited to help them realize this bold vision with a site that breaks the mold of the typical municipal website. Thanks to Status Forward for their WordPress development on this one!

Hammock catalog with spiral color design and people relaxing in a hammock
October 31, 2017

Hangin’ Out

828:design is excited to create work for a local company that has international reach and influence. ENO (Eagles Nest Outfitters) has inspired a multitude of customers to explore and enjoy the outdoors. We wanted to inspire the multitude of retailers who sell their products by creating this fun and dynamic 2018 product catalog.

African safari website with image of elephant in field
September 29, 2017

Wild in Africa

828:design enjoys living vicariously through its clients. Wild Rainbow African Safaris allowed us to imagine amazing expeditions through Southern African countries. We were thrilled to work with Jody Cole and her team on their new branding and website. Her safaris offer one-of-a-kind, tailored experiences of “exotic animals, mystical plants, magical birds and the welcoming people who live amidst some of the most breath-taking landscapes in the world.”

Logo and website with people manufacturing kayaks
August 31, 2017

A Growing Partnership

If you’re an entrepreneur or company looking to set up in Western North Carolina, you’ll want to get in touch with The Partnership, Henderson County’s economic development team. 828:design had the opportunity to work with this innovative group on their new identity, website, and currently their 2016 Annual Report. Check out their site to see some cool business happenings in Henderson County, NC.

Book cover design with crowd during World War Two
August 15, 2017

What a Life!

828:design partnered with Dykeman Press to design their inaugural book, a memoir by Holocaust survivor and Weaverville, NC resident, Walter Ziffer. Already in its 2nd printing, it’s a Staff Pick at Malaprop’s Book Store in downtown Asheville. We are honored to help tell the story of this amazing life.

Mint award logo on brown background
June 19, 2017

828 Wins Four American Web Design Awards

828 has received four 2017 American Web Design Awards from Graphic Design USA. The awarded website designs are for Bunn House Hotel, Precedent Furniture, Sitework Studios, and The Old Wood Co.. For more than 50 years, Graphic Design USA (GDUSA) has been a business-to-business information source for graphic design professionals. We are honored that our work has been recognized for the second year in a row. See our awards here.

Website with gears image
May 5, 2017

Geared Up

828:design had the pleasure of collaborating with Paleo Sun to recreate the American Gear Manufacturers Association (AGMA) website. This ExpressionEngine-driven site incorporates several user-controls and custom page layouts. The association required page builder tools and detailed content areas for their Annual meetings and training events. These features include scheduling, session details, sponsors, speaker profiles, and more in-depth user experiences.

Website mockup with night garden
April 5, 2017

New Site for Sitework Studios

If you live in Asheville, you’ve probably appreciated work by Sitework Studios. 828:design recently launched a new website for this landscape architecture firm, located in the River Arts District. We appreciate their designs and we appreciate their willingness to step outside of the normal website convention. The site features a custom navigation scheme and color-coded portfolio. Special thanks to Andrew Kinnear for bringing this site to life in WordPress, with some nice admin controls allowing the client to create their own unique page layouts.

Poster and dark gray shirt with mountain scene
March 22, 2017


828:design is proud to be a sponsor of the 7th Annual ReHappening, hosted by the Black Mountain College Museum and Arts Center. The event is inspired by “Happenings” that originated at the college nearly 65 years ago. 828 donated design services for the event, in the form of promotional posters, ads, shirts, tickets and the event program. Check out the unique event this Saturday, March 25th.

Website and phone mockup with boutique hotel house at night
March 6, 2017

A Unique Boutique Hotel

Don’t call it a B&B! This renovated 110+ year old home honors the past and celebrates the contemporary. Minutes walk from downtown Asheville, the hotel offers some unique features worth checking out at their newly designed website 828:design teamed up with Andrew Kinnear of Kinnear Design to pull this scrolling site together.

Hospitalist website with doctor performing surgery
January 18, 2017

The Future of Specialty Hospitalist Medicine

828:design recently completed identity, print, and web projects for Surgical Colleagues. This dedicated team provides 24/7 coverage to ensure a quick response to surgical patients in the emergency department.

Orchid logo on a purple background and photo of purple orchid
October 7, 2016

In Full Bloom

Orchids are inspiring subject matter for an identity design project. We had the pleasure of working with Appalachian Tropicals, an orchid boutique and greenhouse offering the region’s largest selection of blooming orchids and air plants. The logo can be seen on many printed pieces including ads, pocket folders, stationery and signage.

Annual report website with fish in a large blue bucket
September 7, 2016

Making an Impact

828:design launches online annual report for Niger Delta Partnership Initiative Foundation (NDPI). Teaming up with friends at Bigger Impact, 828 helped communicate the Foundation’s busy year of activities and financial position. The responsive website includes stories about the Foundation’s partners in the Niger Delta and their continued effort to maintain economic growth and security in the region.

Hammock catalog cover and spreads with person in hammock looking at mountains
August 24, 2016

Hammock Time!

828 recently completed the ENO (Eagles Nest Outfitters) 2017 retailer product catalog. With a focus on inspiring relaxation in the great outdoors, the catalog includes every ENO product with descriptions, specifications and incredible imagery. Its vibrant cover and square format will inspire the amazing ENO brand followers who are passionate about hammocking.

Website mockup with man cutting a piece of wood
July 26, 2016

New Site for Old Wood

828 partnered with Integritive to redesign and develop a new website that highlights the incredible artisan work of The Old Wood Co. The site communicates the tenets of TOWC: custom design and fabrication, Made in USA construction and local artist collaborations. The site highlights residential as well as commercial clients of TOWC including the New Belgium Asheville Liquid Center Tasting Room.

Blue logo on black background for award
June 10, 2016

828 Wins Three American Web Design Awards

828 has received three 2016 American Web Design Awards from Graphic Design USA. The awarded website designs are for Olivette, Lever Gear and The Hands of Sean Perry. For more than 50 years, Graphic Design USA (GDUSA) has been a business-to-business information source for graphic design professionals. We are honored that our work has been recognized. See our awards here

Catalog design with dining chairs
May 26, 2016

Revitalized Catalog Design

The redesigned Hickory White 2016 Wood & Upholstery Resource Guide includes 384 pages with over 350 items. The guide communicates the unique story and capabilities that make this 100-plus year old furniture brand more vital today than ever.

View book with brown cover and twig binding
May 18, 2016

PICA Awarded to 828

The Olivette Riverside Community and Farm “Twig” brochure designed by 828:design and printed by The Daniels Group, has been awarded a 2016 PICA (Printing Industries of the Carolinas) Award of Excellence. The 16 page brochure communicates the unique branding position of Olivette and features a die cut kraft paper cover, translucent fly sheet and binding of Willow sticks. Big thanks to the Olivette and Daniels Group teams for embracing and executing this award winning marketing tool.

Fabric samples with sales tag
April 22, 2016

828 heads to High Point Furniture Market

It’s always an exciting time when 828 gets to visit the International Furniture Market in High Point, NC. This Spring Market did not disappoint with exciting new introductions and fabrics from Precedent, Lillian August, Hickory White, and The Old Wood Co., just to name a few. 828 has been working with these top tier furnishing brands for over 12 years and are always amazed at the hard work and creativity it takes to launch their new and inspiring products.

White Lever logo on a black background and website with multitool
March 7, 2016

Lever Gear

Check out our latest identity project and website at And come check out the Toolcard™ money-clip in action at Lever Gear’s Kickstarter Launch Party at Twin Leaf Brewery, on Thursday, March 10. They’ll be demoing this cool tool at 5pm. Drink some craft beer and pre-order your Toolcard at a discounted price.

Financial website mockup with person signing a document
February 18, 2016

Wise Investment

Check out Woodstone Financial, LLC, the latest site off the 828 launch pad. It includes custom interactive components that guide users through Woodstone’s Client Centered Integration™ process, which matches a client’s financial future with their unique life goals.. We designed the previous site for Woodstone back in 2007 and are happy to carry their brand into the future.

Letterpress business card with red logo centered
January 20, 2016

No Place Like Home

828 has created branding for Olivette, a 346 acre planned community and historic farm along the beautiful French Broad River. View more work here. These business cards were letterpress printed by 7TonCo. and feature a debossed pattern designed as a secondary branding element.

Stone engraved sign and pint of been in the sun
November 30, 2015

History, Meet Luxury

Within walking distance of downtown Asheville, the Bunn House is a luxury boutique inn situated in a restored 1905 brick mansion. The logo created by 828:design is inspired by the original historic scrolling iron railing.

Blue circular logo for a hair salon
November 23, 2015

A Good Hair Day

828:design recently created the new identity for Full Circle Salon. Full Circle is a mainstay in the hair salon scene in downtown Asheville with dedicated, talented stylists and loyal, happy clients.

White M logo on a black sign
November 16, 2015

It’s a Modern World

When Kelly Erin-Spinney (former stuntwoman) and Troy Winterrowd (former Walt Disney Imagineer) teamed up to found Modern Asheville Real Estate, they reached out to 828:design for help creating their identity. The result is a clean, minimal and elegant solution positioning the firm as experts in modern living.

Brochure cover with man working on an electrical box
September 22, 2015

Powerful Partnership

The global power management company, EATON, hired 828:design to concept and design their Low Voltage Switchgear Complete Line Brochure. This piece introduces the line, highlights its uses and benefits, and is available as a digital or print asset for the Eaton Marketing/Sales team.

Restaurant interior on construction website
September 4, 2015

Built In Trust

Continuing a 12+ year relationship with The Hands of Sean Perry Co., 828:design partnered with Bednar Multimedia and Elly Wells Marketing + Project Management to create this new responsive WordPress website, which clearly communicates the vision and commitment to excellence that has helped The Hands of Sean Perry Co. become one of the most trusted builders in WNC.

Website design and tube packaging for caramel
August 25, 2015

Crazy for Caramel

Who doesn’t love salted caramel? 828:design recently worked with Postre Caramels to craft a brand that reflects their delicious products. Projects include stationery, package design, website design, and more. Thanks to our partners at Kinnear Design and Creative Cargo photography for rounding out this new, locally owned and operated Asheville brand. Look here for a list of NC retailers or buy direct from the site. Great on ice cream, your favorite dessert, straight out of the tube, and even in Hi-Wire Brewing’s Caramel Dubbel, featuring Postre.

X logo on a white background
August 17, 2015

We Won!

Big thanks to everyone who voted for us in the Mountain Xpress 2015 Best of WNC award. We won first place for Best Graphic Design Firm in Asheville! We are proud to be a part of the Asheville design scene since 2003.

Heart graphic on T-shirt and poster
August 6, 2015

Ride For Kids

828:design created the 2015 Ride For Kids campaign for the Pediatric Brain Tumor Foundation. PBTF is located in Asheville and is the world’s largest non-profit funder of childhood brain tumor research. The project included this year’s theme artwork along with a large number of variable data print materials, to accommodate the many events happening nationwide. Ride For Kids is the foundation’s premiere fundraising event. If you are a motorcyclist, check out the latest news for Asheville’s Ride For Kids event coming up on August 23rd.

annual report cover and website with woman holding produce
July 31, 2015

Strong Partnerships

828:design recently joined forces with Advocacy Communications International, Inc. to produce print and online annual reports for the Niger Delta Partnership Initiative (NDPI). The reports highlight successful partnerships between the foundation and businesses in Africa’s Niger Delta region. The foundation’s mission is to foster successful, sustainable economic growth and peace building in the delta. Check out the online report to learn more, and hear directly from partners of this meaningful foundation.

Website page mockup with heater and heater configurator
July 12, 2015

The Heat is On

828:design has redesigned the Farnam Custom Products website in collaboration with web developers Paleo Sun. Farnam designs and builds custom heaters used in everything from restroom hand dryers to high-tech medical devices. Best of all, they do it all here in Western North Carolina.

The site includes a series of calculators and a Determine Your Heater part builder, helpful tools custom made by Paleo Sun. 828 relishes opportunities such as this, allowing us to learn, work and create a team to reinvigorate a local brand doing great things.

Purple music logo
July 6, 2015

Sound Effects

We are incredibly pleased to be sponsoring Sound Effects, a benefit for the Asheville Music School and the Paul Thorpe Music Education Fund. If you haven’t been in previous years, be sure to check it out this Thursday, April 9th at ISIS Music Hall and Restaurant. There will be plenty of incredible music with featured musicians River Guerguerian, Chris Rosser, faculty & students of Asheville Music School. This benefit helps provide music lesson scholarships and community outreach through the Paul Thorpe Music Education Fund, a cause near and dear to our hearts.

Letterpress postcards with hiker graphic
June 11, 2015


The Buyer’s Agent in Asheville is a unique real estate company that requested a distinctive way to reach potential home buyers. 828 worked with the awesome folks at 7Ton Co. to create this series of three letterpress postcards. A split fountain technique was used to mix yellow and blue inks to create the green color. The postcard back allows a spot to rest your tasty beverage while searching for homes.

Law firm logo with maroon and blue triangles
April 15, 2015

Smart Legal

828 created the new identity for McGuire, Wood & Bissette Law firm in Asheville, NC. One of the oldest firms in town, MW&B reinvigorated its visual branding to represent the firm’s forward-thinking commitment to innovation, creativity and service.

Poster and postcard with woman dancing in white flowing dress
March 24, 2015


828:design is a proud sponsor of {Re}happening again this year. We always enjoy designing marketing materials for this event being put on by the Black Mountain College Museum + Arts Center and The Media Arts Project (MAP). {Re}Happening pays tribute to the groundbreaking artistic innovation of Black Mountain College as well as its community tradition of Saturday night parties and performances. Get tickets now for the Saturday, April 4th event at: {Re}happening. And for more information on {Re}happening, see this recent coverage in the New York Times.

YWCA ads with adult exercising and a child in daycare
March 10, 2015

828 Helps Non-profit Exceed Goals

The YWCA of Asheville selected 828:design to help them with their 2015 membership campaign. We’re pleased to hear that not only did they meet their goal but surpassed it by close to a hundred additional new members. We love this organization and all they have to offer our community. They’ve extended the campaign until March 15 so you still have time to take advantage of no joining fees, no annual fee, free health assessment and a $20 YW gift card.

no image shown
February 9, 2015

828:design Welcomes Chris Hunter as its Newest Partner

828:design is thrilled to announce that Chris Hunter has joined Tom Petruccelli and Jim Bixby as a new partner in our graphic design firm. Chris joined 828:design as a Senior Designer in 2006. His work has been critical in the growth of the company and his design and technology expertise have helped propel 828’s reputation in the region. Jim and Tom recognized early on that Chris’s talent and ambition would prove to be an asset and are incredibly pleased to welcome him as an equal partner. “Right from the get-go, Chris’s design sense melded with ours, and over time his dedication to his craft has been inspiring to witness” Petruccelli says. Chris will continue to create innovative design for our clients, but will also focus on new technologies, and new client relationships.

Yoga instructor doing yoga pose next to sun burst logo
December 17, 2014

New Year's Resolution

828:design has put New Year’s resolutions into motion a little early! As of December, Hilary Drake of Thrive Yoga Therapy brings an hour of Yoga into our workspace each week, crafting an office-accessible sequence that integrates breath and movement, increasing mental & physical flexibility and strength. We’re already feeling the benefits and looking forward to carrying our practice into 2015. Namaste!

Magazine cover design with Biltmore House and Christmas Treet
December 10, 2014

The Halls Are Decked

Be on the lookout for the Holiday edition of Biltmore Estate’s Ambassador. This issue will get you in the spirit and keep you informed of seasonal events at the Estate. 828:design is happy to help spread the cheer with bright, elegant layouts.

Catalog cover design with saw blade and old house
October 27, 2014

The Old Wood Co. Catalog

After working with many American furniture manufactures in the region, 828:design was pleased to create the 2014-2015 catalog for The Old Wood Co., located in the River Arts District in Asheville, NC. We worked closely with founder and designer Darren Green to create a unique look to showcase his uniquely beautiful, handcrafted furniture. The furniture is showing up in residences across the country as well as Starbucks and Panera Bread locations. We collaborated with Creative Cargo Co. for new photography shot at the Old Sherrill’s Inn (circa 1850) on the Hickory Nut Gap Farm.

Advertisement for furniture company with sofa and chairs
August 20, 2014

Lillian August National Advertising

828 has been helping Hickory White distinguish its licensee Lillian August across all media for eight years. Recently, we’ve helped create national ads for Architectural Digest, Traditional Home, luxe Interiors, as well as Veranda. Internationally recognized, Lillian August, uses her background in painting, art history, and world travel to inspire a uniquely upscale line of furniture.

website design with blue water splashing
July 15, 2014

MedStream Site Redesign

MedSteam Anesthesia Solutions wanted to continue our relationship of creating new brand collateral with a redesigned, streamlined web site. The custom icons, on-point messaging and consistency of branding help build on MedStream’s already stellar reputation. A key element of the site is the new client data collection form that streamlines a complicated internal process for lead generation. 828 partnered with PaleoSun to develop the site.

Running logo with curved type and orange flag shape
June 19, 2014

And They’re off!

828:design recently completed the identity for Asheville Running Company, a new retail environment located in the River Arts District in Asheville, NC. They are committed to growing the running culture and community of WNC. Run AVL is a sub-brand developed for team sponsorships.

Website design with pillows and comforter
April 11, 2014

The Oriole Mill Takes Off

828 partnered with ConscioWeb to launch the redesign of The Oriole Mill website. The mill is located in Hendersonville, NC and led by Bethanne Knudson and Stephan Michelson. The Oriole team produces jacquard fabric and craft linens for the home. This new client relationship is a natural fit for us since it combines our many years of working within the home fashion industry with our fondness for being part of the artisanal craft movement. Check out this NYTimes feature article

Poster and ticket design with mountains, lake, and floating white balls
March 18, 2014

It's {Re}happening, again

For the second year in a row, 828:design is a proud sponsor of {Re}happening . We had a good time designing various marketing materials for the event being put on by the Black Mountain College Museum + Arts Center and The Media Arts Project (MAP). {Re}Happening pays tribute to the groundbreaking artistic innovation of Black Mountain College as well as its community tradition of Saturday night parties and performances. Get tickets now for the Saturday, April 5th event at: {Re}happening.

Colorful website design for a healthcare facility
November 19, 2013

MAHEC Website redesign

Creating a website that communicates the expansive list of services that Mountain Area Health Education Center (MAHEC) offers, as well as capturing its spirit and importance to the Western North Carolina community was quite a challenge. 828, PaleoSun and the MAHEC team collaborated to reinvigorate its web presence.

Gray T-shirt with orange text with words Be Good and Be Nice to People
October 4, 2013

Celebrating 10 Years

828:design opened for business in 2003. The official 10 year celebration party happened on September 13 (lucky Friday the 13th!) at The Social Lounge and Tapas, across the street from our studio. It was great to share this milestone with some awesome friends and clients. It couldn’t have happened without you! Lots of fun was had with good food and drink. We even printed up some fun shirts as giveaways with our motto: “do great work and be nice to people” It pays off in the end.

Biltmore Estate magazine with large house image
September 24, 2013

Ambassador Fall 2013

828:design recently completed the Fall 2013 Ambassador for Biltmore Estate. The publication keeps passholder members informed about news, events, history and more. 828:design redesigned the Ambassador in 2006, and again in 2008 as part of a larger branding strategy effort.

Blue, green, and white box package with test tube
August 7, 2013

Neurolab Package Design

828:design teamed up with Neurolab (a division of Saneco International) to create a new Specimen Collection Kit for their doctor’s patients. The design combines brand messaging with an easy-to-follow collection guide and specimen compartment.

Website mockup for solar company with blue sky and solar panels
April 24, 2013

FLS Energy Website Redesign

828, Straight Edge Marketing, Springleaf Strategies and the FLS Energy marketing team partnered to create the new website. The redesign introduces a new overall site look and feel that implements the latest FLS branding elements. The site also integrates new site architecture and content that reinforces the company’s 2013 goals.

AB Tech Community College website mockup with iphone
April 24, 2013

A-B Tech Community College Redesign

828 partnered with PaleoSun, Inc. and worked with the dedicated A-B Tech marketing department to create the new A-B Tech desktop and mobile website. The redesign takes a fresh look at A-B Tech while coordinating with the myriad of development and technical needs. The site redesign has won a gold Medallion Award in the National Council for Marketing and Public Relations’ district competition among community colleges in 11 Southeastern states.

Website mockup for Paleo Sun with blue sky and sun with typography
March 23, 2013

Here Comes the Sun

PaleoSun, Inc. an Asheville, NC based web development firm worked with 828 to develop and implement its new branding strategy. The refresh is targeted towards agencies and design firm partners as well as potential clients seeking their talents. The website uses parallax technology to create overlapping imagery and messaging in a single, scrollable experience.

Graphic Designer, Chris Hunter, on ladder helping to put up metal sign
February 5, 2013

Seven Years in the Making

Senior Designer, Chris Hunter puts the finishing touches on our new office signage. The curved aluminum sign was inspired in part by former property owners, Camille-Alberice PA. After moving into our studio 7 years ago, we kept our signage understated while we were busy keeping our clients looking good. Now 32 Broadway has a little more bling.

Website image for Heathcare Partners Patient Portal with blue and green color scheme
September 24, 2012

Healthcare Partners Patient Portal

828:design completes another project in collaboration with Jeannie Adair of Adair Design, for HealthCare Partners. The patient portal home page pushes HealthCare Partners’ existing branding to a new, inviting level. The user experience allows for a more natural navigation of the patient’s account, and introduces new features like individualized health care resources and family member care management.

Orange background design with statue of George Washington on horse
June 20, 2012

828 heads to Boston for HOW Design Live Conference

Tom Petruccelli, Creative Director and Co-founder of 828 recently attended the How Design Conference in Boston, Massachusetts. He brought back to Asheville insights into the trends of mobile device user interface design, web typography and branding strategies. Tom even got to shake hands with legendary designer Kit Hinrichs! 828 attends conferences annually to stay technologically savvy, sharpen our technical and creative skills and forge powerful connections with the designers from around the globe.

Orange logo of building for the North Carolina Center for Architecture and Design
September 9, 2011

Center for Architecture & Design Logo

Chosen amongst design firms across North Carolina, 828 recently created the identity for the new AIA North Carolina Center for Architecture and Design. The center located in Raleigh, NC will be a multifaceted facility promoting architecture among peers, the general public and the legislators of NC. The building’s iconic form served as inspiration. It has been an honor and privilege to work with some of North Carolina’s most talented architects in the development of the logo.

Precedent furniture website design with green chair graphic and chairs and sofas
August 26, 2011

Precedent Furniture Site Redesign

828 recently redesigned the Precedent Furniture website. The site’s design and functionality are targeted at the brand’s core target audience of young, style-driven consumers. website images placed on a gray background
July 15, 2011

Continued Relationship with

Recently launched provides military-specific information and resources on traumatic brain injury to veterans, service members, and their families. Through video, webcasts, articles, personal stories, research briefs, and current news, those whose lives have been affected by TBI can learn more about brain injury symptoms and treatment, rehabilitation, and family issues associated with TBI care and recovery. 828 is honored to help develop a tool for the many proud service members and their families dealing with TBI.

Website design for a cleaning company with lavender backgrounds and flowers
June 15, 2011

Clean Design

Seeking to increase their presence in the region, Crisp & Clean of Western North Carolina, an established, professional cleaning and personal concierge business worked with 828 to establish a new name and branding. We were so impressed with the level of personal service this company offered that it was pure pleasure to find solutions that set them apart. website shown on a gray background
June 11, 2010

Interactive Media Council Award

828 Design gains recognition from the Interactive Media Council for Outstanding Achievement in Educational Web Design, for the redesign of the website. 828 worked to redesign the homepage, the Books and Authors page and the Just for Fun page. We share this award with designer Stephen Chovanec, the original designer of the website.

Video with still shot of city at night with a bus driving by
April 14, 2010

828 Sponsors Hatchfest 2010

828 is proud to sponsor Hatchfest 2010 by bringing the the film Art & Copy to the Fine Arts Theatre during the four day festival (April 15-18). Art & Copy is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry.