Navigating Wealth

Navigating Wealth

February 2, 2022

Black Balsam Wealth Advisors helps map a path for families and businesses to create, preserve, and transfer their wealth. They are partners with Northwestern Mutual, a 160 year old national brand with strict co-branding guidelines that need to be met and approved for use. Our solution adopts familiar navigation imagery to connect the name Black Balsam (a local hiking mecca) and the financial navigation services they offer to their clients.