Identity Packages

A strong identity is an invaluable business asset. “Identity” includes the logo and supporting visual elements of your business or organization. A cohesive identity builds recognition and loyalty in crowded markets. It conveys credibility. It signifies quality and professionalism. Your overall identity is too important to be left to chance.

Deliverables

Classic Package

Boost Package

create Package

Primary Logo

The foundation of your identity system, your logo will be supplied in multiple formats, including full-color, single color, black, and reversed color-ways. Unique color-ways available upon request and billed at an hourly rate

White check box inside of a green circle

3 concepts presented

4 concepts presented

5 concepts presented

Rounds of Revisions

Additional revisions available at our hourly rate

Identity Guidelines Document

Specifies proper application of logo and identity assets

Secondary Logo Orientation

Additional logo sets supplied for horizontal, vertical, or tagline, etc.

Favicon, Webclip, and Social Media Icons

Simplified icon based on your primary logo elements

Business Stationery Design

Business card, letterhead, & envelope design. Includes 2 rounds of revisions. Final print files provided to your selected print vendor's specifications. Does not include the cost of printing

Business card setup for 5 employees

Business card setup for 10 employees

Secondary Color Palette

An exploration of supporting colors that compliment your logo and overall brand

Secondary Type Treatments

An exploration of typefaces that compliment your logo. Including but not limited to: headline type, long form type, captions, quotes, and bulleted lists

Secondary Identity Elements

Pattern design, icon design, stylistic treaments

Social Media Header Images

Header images that are optimized for each of your social media platforms

Animated Logo

A moving version of your logo that reflects the qualities of your identity (fast, playful, peaceful, rugged, etc.), provided in formats that work in video and web applications

Deeper Exploration

A study of the components that make up your business's touch points. Including but not limited to: photography direction and photo effects, brochure/print mockups, website homepage mockups, apparel mockups, packaging concepts, signage concepts, etc. These compositions are used to illustrate a cohesive, “big-picture” identity approach, to be used only as a guide for future implementation

Timing

4 Weeks

6 Weeks

8 Weeks

Cost

$2880

$3680

$6000+

828 Identity Process

Kick-off Meeting

We begin with a conversation, working closely with your team to nail down exactly what the goals are for your logo and visual identity. Our identity questionnaire helps us learn about your business, your audience, and the aesthetic direction you desire.

Sketching & Research

We have an internal process where the staff gets together to review the information gleaned from your team’s questionnaire answers. We collectively sketch numerous concepts, keeping your goals in mind. We critique these sketches and select concepts worthy of exploration.

Computer Design

A lead designer is selected to realize the sketched concepts in a more completed form. The refined concepts go through numerous internal critiques and iterations.

Presentation

We'll reach out to you when our internal critiques and edits have been completed. We only select the strongest solutions, and each choice has the potential to be used as presented. We show 3-5 unique solutions depending on your selected package. These solutions will meet the criteria stated in your identity questionnaire.

Refinement

Based on your team’s feedback from the first presentation, we refine a single direction and present our second round of alterations for more feedback. After this presentation, refinements are typically minimal. Additional revisions are available, but we record time involved for rounds beyond your specified identity package.

Production

After a final design is selected, we simplify the construction of your logo to be compatible for all uses. We specify final color swatches/builds, purchase & license fonts to your business, and create final logo file formats which are transferred to you. Details for use are outlined in your identity guidelines document.

Frequently Asked Questions

How do I protect my logo after we've completed? A

Trademark research and filing is not included in our design services. We encourage clients to do their due diligence regarding their business's name before starting the design process. Online services like Trademark Engine can be used to quickly check a name, and if needed we can connect you with a local resource who can fulfill all of the legal tasks needed to protect your name and identifying marks.

What happens if I don't like any of the solutions you've presented? A

We have a great track record meeting or exceeding client expectations during the initial presentation. Our client interview will help set the stage for conceptual and aesthetic direction, but commercial art is subjective and one person’s “success” can be different from another’s. The first round will include a variety of solutions to help narrow a direction. If this initial set does not meet your vision, it still offers great insight into directions you do NOT want to take, and opens up a conversation regarding what needs to be avoided or added in the second round.

How do I use my logo files? A

All of our identity packages include a guidelines document that details the elements that make up your logo. This includes proper color settings, typefaces, spacing, and more. We include file types that are used for professional and internal applications. We are always available to answer questions if/when you’re not sure which file to use.

When working with a print/web vendor, you can always supply the full set of logo files and the they will be able to locate the file they need for your job. You can also have your vendor reach out to us directly if there are questions or problems.

We also include a set of files that's best suited for your internal needs, and work in commonly used programs.

What if I need more variations of my logo? A

We're always available to create alternative orientations of your logo, if/when the scenario arises. You may find that an alternative is needed to fit a specific use. We can tackle your ongoing tasks as separate jobs.